Events

The data field of the envelope always includes the affected resource plus any extras named below. Every payload is snake_case.

content.created

Fired when a new content object appears (via API, dashboard, or campaign generation).

{
  "content": { "object": "content", "id": "cnt_...", "status": "draft", "..." : "..." }
}

content.updated

Fired on any successful PATCH /content/{id}.

{
  "content": { "object": "content", "id": "cnt_...", "..." : "..." }
}

content.approved

Fires only when status transitions to approved. Not fired if the content is created directly in approved.

{
  "content": { "object": "content", "id": "cnt_...", "status": "approved", "..." : "..." }
}

content.published

Fires once per content item after at least one platform accepts the post. The platforms array contains one entry per targeted destination with the outcome for that leg.

{
  "content": { "id": "cnt_9f2c8e7b1a3d4f60", "object": "content" },
  "published_at": "2026-07-19T13:00:03Z",
  "platforms": [
    { "platform": "instagram", "success": true, "platform_post_id": "17987654...", "error": null },
    { "platform": "tiktok",    "success": true, "platform_post_id": "7391812390000000000", "error": null }
  ]
}

content.publish_failed

Fires when every targeted platform rejected the post. Payload mirrors content.published without platform_post_id fields; each leg has error populated.

content.deleted

Fires on hard or soft delete.

{
  "content": { "id": "cnt_9f2c8e7b1a3d4f60", "object": "content" }
}

campaign.launched

Fires when a campaign transitions to active.

{
  "campaign": { "object": "campaign", "id": "cmp_4b7f2a91c3d80e56", "status": "active", "..." : "..." },
  "scheduled_posts": 10,
  "skipped_posts": 0
}

social_account.connected

Fires on completed OAuth or a resolved WhatsApp Business callback.

{
  "platform": "instagram",
  "account": {
    "platform_user_id": "17841400000000000",
    "platform_username": "acme.studio",
    "account_type": "business"
  }
}

social_account.disconnected

Fires when the user removes the app, when Meta calls the data-deletion callback, or when DELETE /social_accounts/{id} is called. The reason field tells you which.

{
  "platform": "instagram",
  "account": {
    "platform_user_id": "17841400000000000",
    "platform_username": "acme.studio"
  },
  "reason": "deauthorized"
}

Possible reason values: deauthorized, data_deletion, api.